View last updated posts Tag : brand equity
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What is the nature of the link between the...
The last MarketResearchNews article was on the efficiency of brands. On this occasion Marie Laurence Juan Lallier (Head of Repères Qualitative Research) and Catherine Schutz (Managing Partner at Repères) had the opportunity to express our perception of the nature of the link developed... Read more ...
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SEMO 2009: Repères wins two “Grands Prix des...
As in 2008 , Repères received two "Grands Prix des Etudes" Marketing awards at SEMO. This is the second year running that the Emotional Monitoring method has won awards: After the Silver Trophy in the category of International Surveys for a Thalys Emotional Monitoring conducted in ... Read more ...
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